I try to solve (digital) marketing and communication challenges faced by startups and other businesses.
My daily operations cover startup marketing in the broadest sense – entering and positioning startups (products / brands) on the market, searching and identifying the target audience (users), communication (“content UX”), content marketing, management and performance on social media, and detection of “growth hacking” strategies that deliver results.
In other words …
I help find (identify) key target audience
Discover (media) channels with the key audience
How Do I Collaborate With Startups And Other Companies?
I tackle the challenges and help achieve goals as an external (“freelance”) associate or consultant in (at least) a few months period. First, we focus on a problem or issue, and look for a possible solutions and approaches, followed by practical action, which can cover all aspects – from the social media curation to copywriting; it all depends on the specific situation and needs. My input always contains helpful (and mostly free) tools, which are useful when startups try to bring their marketing efforts on the next level, but they also save a lot of (valuable) time.
Services & Activities
- Market Research & Analysis
- (Organic) SEO Keyword Analysis
- User Identification
- Appearance and Communication (B2C, B2B) In Different Media Channels
- Finding The Right Marketing Focus (“Growth Hacking”)
- Help Find Free Online Tools and Other Resources
- Social Media Strategy & Communication
- Content Marketing Strategy
- Suitable PR Strategy & Media Presence
- Creating Press Releases,
- Media Pitching
- (Startup Scene (Media) Positioning
Seminars, workshops and articles
I also organize workshops and lectures about startup marketing. In addition, I cover the subject in a variety of publications e.g. Marketing Magazin, SPORTO magazine and even TheNextWeb, one of the world’s leading tech blog.
If you are interested in anything mentioned above, feel free to contact me here.